News Article | November 19, 2024
Don't forget: The BCBSTX Blue Points merchandise mall will retire at the end of 2024
Some changes are coming to your Well onTarget rewards experience. The Blue Points merchandise mall will retire at the end of 2024.
The merchandise mall will be replaced by digital gift cards. The new redemption process will be available in the Well onTarget portal and the AlwaysOn wellness mobile app.
Important Step to Take Before the End of this Year
Log in to wellontarget.com to redeem your Blue Points balances for merchandise before the end of this year. Any Blue Points balances not redeemed will roll over to 2025. But you will no longer be able to redeem them for items from the merchandise mall.
How Will It Work?
Starting next year, Blue Points will be redeemable for digital gift cards from a variety of merchants. Members will have over 100 merchants to choose from. The redemption experience will be smoother with more flexible options, including the redemption amount (the dollar amount).
More information will be shared with you later this year. In the meantime, remember to log in to wellontarget.com before the end of the year to redeem your balances for items in the merchandise catalog. If you have points remaining after the end of the year, those points will roll over into the new digital gift card program.
Source: www.bcbstx.com