News Article | January 22, 2025
BCBS's Well onTarget Fitness Program changes for 2025
The BCBS Well onTarget® Fitness Program has two exciting changes coming in January 2025.
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New Member Portal
Members who are enrolled in the Well onTarget Fitness Program will experience a new member portal and improved mobile app starting Jan. 17. As part of the enhancements, members will create a username and password for logging in to both the web-based portal and mobile app. Existing member accounts will sync with new username/password setups, and members should see their current selection when they log in.On Jan. 17, members should have received an email from Tivity Health with details about the enhancements and how to create a new username and password. Emails were sent to the email address members maintain in their account.
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New Luxury Gym Packages
Three new Luxury tiers will expand the gym network and offer members more options than ever. The new tiers will allow members to select a Home Gym and provide access to all gyms in the lower tiers, including the Digital-Only tier with virtual fitness options.Members in the current Elite Tier may have a Home Gym moving to a new tier. These members will be notified via email of which tier their Home Gym will move to, if applicable. If a member wants to maintain their Home Gym, they will have to select a new tier. (If a member does not act, they will remain in the current Elite Tier and can select a new Home Gym at the same monthly rate.)
Questions/Answers
Q: Which tier is affected?
A: All members will have access to the new portal and improved mobile app. Members who have access to the Elite Tier may be affected by the Luxury tier expansion, depending on their current Home Gym selection.
Q: When is this change effective?
A: The new portal and improved mobile app went live Jan. 17, 2025. Members affected by the Luxury tier expansion will have until Feb. 1 to select a new tier and/or Home Gym.
Q: Why is the price increasing?
A: This change is necessary to ensure we can continue offering our members access to a high-quality network of fitness locations, which have increased their rates due to rising costs.
Q: Does this price change affect all members who have a subscription to the Elite tier?
A: No, only members who have a Home Gym moving tiers will be affected. New members will have more tiers and gyms to choose from at enrollment.
Q: Does anything else change with membership?
A: No, members can still:
- Join and visit as many gyms as they want within their membership tier.
- Take advantage of the amenities that are part of a basic membership at each fitness location (such as group fitness classes, pools and saunas).
- Access 30,000-plus on-demand and live virtual classes in 60-plus wellness categories with the fitness program's digital partner, BurnAlong (including cardio, bootcamps, barre and yoga).
- Enjoy up to 50% off services from 20,000-plus health and well-being specialists (such as massage, chiropractic and acupuncture).
Q: What if a member wants the digital fitness classes (BurnAlong) access only?
A: The fitness program offers a digital membership for $10 per month, plus applicable sales tax.
Q: What can members access at fitness locations?
A: Members can use gym facilities and amenities available to the holder of a basic membership. Facilities and amenities vary by location. Members are urged to confirm with the fitness location what is included in the basic membership.